After agreeing your corporate and key-phrase objectives we will begin our SEO Cornwall program, following this process:
• Benchmark your competitors and Search Engine positions
• Analysis of competitor websites & strategies.
• Review website programming code and apply latest Search Engine Optimisation techniques.
This involves a comprehensive website analysis, and making sure that in the design of the new website that it is designed and built to the very best SEO standards. These areas include:
• Site Architecture
• Page structure
• Page Title, Content and Meta data
• Internal links
• Site coding
• Off-site factors
• Submit your website to 50 key directories + 3 key Search Engines, including change of descriptions for Google, Yahoo and MSN/Bing.
• Install conversion tracking on Google Analytics.
By tracking conversions we can see the exact keywords that create sales. This information helps us to develop your website on an on-going basis and re-focus the future SEO budget.
You will be given full access to our reporting data to ensure transparency of results.
Search Engine Optimisation is a long term strategy that needs tweaking over time to improve and maintain your search engine visibility. Not only will we need to make adjustments to the website in response to how well the search engines have indexed the site, but also to market the website via blogs, forums, partner websites to maximise incoming traffic to your site.
The best way to increase traffic and achieve top search engine positions is through link building.
Inbound links – or ‘one-way’ links – are seen by Google as a vote of confidence from one website to another. We place as much as 80% importance in linking as the key factor that influences search engine ranking. The more links you have, the more popular you appear to Google.
Our plan is to roll out an on-going monthly linking campaign where we establish relationships with thousands of authoritative, relevant websites that will link to you.
Using creative PR we will source traffic via:
• Social Media websites (Facebook, MySpace, Twitter)
• Market related websites
• Press Release Syndication websites
• Other market websites
As well as working with you to syndicate articles and special offers via Social Media networking, we will additionally speak to as many relevant websites that we can find and negotiate a link, banner or both to your website wherever possible.
Our team are always professional and polite when building relationships with partner websites.
We will provide you with a report on a monthly/quarterly basis. This document will be concise and contain recommended changes and adjustments to the SEO strategy, including optimisation of additional valuable keywords and recommendations.